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Video Game Developer Atari To Launch Own Cryptocurrency

From Pong to Crypto, Atari sets stage for entry into the blockchain.



Atari, the company that brought us some of the most iconic and groundbreaking video games titles like Pac-Man and Pong, announced last week that they will enter the cryptocurrency market with the development of the Atari Token.

“Our aim is to take strategic positions with a limited cash risk, in order to best create value with the assets and the Atari brand,” Atari chairman and CEO Frederic Chesnais said in a statement.

Atari had previously created a coin also called the Atari Token which allowed gamers to make in-game purchases. Whether the new token will serve a similar purpose remains to be seen.

Additionally, Atari’s statement hints at a plan to develope a second token which would be used in tandem with the company’s plan to create an online casino.

“To broaden the appeal of these new casinos, and once the Atari Token available, Atari has the project to launch Pong Token, a second token dedicated to crypto-casinos and usable on these gaming sites. The details of this launch of crypto-casinos will be announced soon,” the statement suggests.

The announcement makes for another in a long list of storied companies who plan to adopt blockchain technology.

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